Tuesday, November 17, 2009

My buisness is going deeper and deeper into the ground dose anyone have any tips its a hair salon?

are you priced competitively? how do you differentiate your business from the super-cut syndrome? as others have addressed you may need to work on adjacent opportunities and marketing of your services to boost your margin per transaction



assess how you are losing ground (not enough customer volume, too much working capital, part time business, low margin per customer), then build a plan to address the issue(s). check in with the local chamber of commerce too, they may be of assistance. wish you good luck!



My buisness is going deeper and deeper into the ground dose anyone have any tips its a hair salon?

Have you thought of working with any local wedding planners that can refer your business to their clients?



Also, you can have a free drawing for a free haircut, color, style (whichever you decide) but the drawing can bring business to your salon.



My buisness is going deeper and deeper into the ground dose anyone have any tips its a hair salon?

How many chairs do you have? Do you have room to lease out chairs to other stylists?



Are you selling hair products? If so, but you are not selling much, consider cross marketing with a beauty supply shop - put their marketing materials in your salon in exchange for them putting yours in theirs.



Do you offer facials or any other spa type stuff? If not, maybe lease some space to someone that does to draw more customers to your shop.



My buisness is going deeper and deeper into the ground dose anyone have any tips its a hair salon?

The first three answers are good. Here is my tip to add. Do something that will generate publicity. It can be some kind of contest or some event that will get the media interested to report. Brainstorm with employees to see what will work best. Things with children and animals tend to have the most coverage, so keep that in mind.



My buisness is going deeper and deeper into the ground dose anyone have any tips its a hair salon?

Go to http://www.score.org/ and in the upper left hand corner, enter your zip code. On the next screen, you will get information on the nearest SCORE chapter. Call them and arrange for a free meeting with a SCORE counselor to discuss marketing your business.



SCORE is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. SCORE is a resource partner with the U.S. Small Business Administration (SBA).



SCORE has 389 chapters in locations throughout the United States and its territories, with 10,500 volunteers nationwide. Both working and retired executives and business owners donate time and expertise as business counselors.

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